columnists
Biography
When Google wanted to explain online marketing to the top brands in the United States (including Wal-Mart, Costco, Sears and Sephora), they brought Mitch Joel to the Googleplex.
Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and in 2006 he was named one of the most influential authorities on blog marketing in the world. Mitch is president of Twist Image — an award-winning digital marketing agency.
He specializes in marketing, communications and interactive technology. Mitch is also a community leader, blogger and podcaster.
He is a passionate writer on the intersection of digital marketing and personal branding. His work has been featured in, Hour, Marketing Magazine, Strategy, and many more.
He is presently writing his first book, Six Pixels of Separation, to be published on Grand Central Publishing (formerly Time Warner) in the Fall of 2009.
E-mail : mjoel@montrealgazette.com
Recent Columns
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VICTOR SWOBODA
Dance review: A triumph for Kain and company
With pomp Tappropriate to celebratory circum-stance, the National Ballet of Canada staged the world premiere of Alexei Ratmansky's Romeo and Juliet on Nov. 16, to mark the company's 60th anniversary. In all respects, the evening at the Four Seasons Centre was a triumph. But it was more, too. Future generations might well say that it was one of those moments that defined the company's history, as did the 1964 Romeo and Juliet by John Cranko, which brought the troupe firmly into the ranks of professional ballet, and the 1973 Sleeping Beauty by Rudolf Nureyev, which launched the company on the international stage. With this new outstanding production, artistic director Karen Kain might well have reached the summit of her tenure.
JENNIFER CAMPBELL
Canada company supports military families
A flourishing evening in honour of our troops: In anticipation of Canada Company's Fleurons Glorieux Gala, a first-of-its-kind benefit event at Windsor Station, in honour of members of the Canadian Armed Forces (who recently marked the end of a gruelling combat mission in Afghanistan), I was admittedly expecting a regal experience. But no one and nothing could have prepared me (or the more than 700 guests of influence who travelled from far and wide to attend the event) for the overwhelming pride in our troops that permeated the evening from start to finish. Being Canadian that night was a really good thing.
BILL ZACHARKIW
The bubble guide ...
Each year, as I leaf through my 100 or so tasting notes of the current season's sparkling wines, there are pleasant surprises and disappointments. Last year, it was the Italian sparkling wines - proseccos and franciacortas - that turned my tastebuds on. This year, while I still tasted some good examples of the Italians, what I noticed was how my top Champagnes were not the usual suspects, the big and well-known Champagne houses, rather smaller and lesser-known wineries.
EVA FRIEDE
My enchanted evening bag
It came to me out of nowhere for no apparent reason: I needed - wanted? - an evening clutch with a big bow and detachable shoulder strap.
